In Kennedy's commercial, http://www.livingroomcandidate.org/commercials/1960 they use a catchy jingle, repetition, to motivate their audience, every day Americans.
The jingle is easy to get stuck in your head; I was singing it after I watched it. Also, the jingle is not just gibberish; it brings up relevant qualities in Kennedy: he's experienced, open to new ideas, and ready to take action. The jingle then puts the onus on the audience. They repeat the line "It's up to you. It's up to you. It's strictly up to you."
This commercial uses lots of repetition to motivate their audience. They know that ven if they make good points, its useless if no one remembers the ad or who it was about. This is probably why they say the name Kennedy 27 times in a 60 second ad and have his name at least 40 additional times on the screen. I think they're trying to get a point across...
Monday, October 13, 2008
Monday, October 6, 2008
Rhetoric in Conference
Lawrence E. Corbridge used Rhetorical devices to emphasize his point.
He used repetition to get his point across. He said, "Either we drink and never thirst or don't and foolishly remain thirsty." Then repeated this structure a number of time with the example of food, the spirit, obedience, and others.
He has ethos because he is a general authority in the church. But he builds his ethical appeal even more by quoting directly from the scriptures, especially the direct words of Christ. As the Savior and King of the universe, he can definitely make a strong ethical appeal.
Elder Corbridge also appeals to the emotions of his audience. He says that we may feel like we can't follow Christ because he's perfect and we are not. This shows his audience that he understands what they may be feeling. Now that he and his audience are on the same level, he can turn it around and say "but you don't need to feel that way because..."
He makes a bold blanket statement, "Nothing is of greater worth than the supernal gift of the Holy Ghost." And then he backs up this claim with scriptural references (ethos) as well as a logical train of thought (logos). All in all, he uses rhetoric well to pull in his audience and convey his message.
He used repetition to get his point across. He said, "Either we drink and never thirst or don't and foolishly remain thirsty." Then repeated this structure a number of time with the example of food, the spirit, obedience, and others.
He has ethos because he is a general authority in the church. But he builds his ethical appeal even more by quoting directly from the scriptures, especially the direct words of Christ. As the Savior and King of the universe, he can definitely make a strong ethical appeal.
Elder Corbridge also appeals to the emotions of his audience. He says that we may feel like we can't follow Christ because he's perfect and we are not. This shows his audience that he understands what they may be feeling. Now that he and his audience are on the same level, he can turn it around and say "but you don't need to feel that way because..."
He makes a bold blanket statement, "Nothing is of greater worth than the supernal gift of the Holy Ghost." And then he backs up this claim with scriptural references (ethos) as well as a logical train of thought (logos). All in all, he uses rhetoric well to pull in his audience and convey his message.
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